Astra vs Divi: Which is the Best Multipurpose WordPress Theme in 2022?

You should have everything you need to construct a website using WordPress that looks professional if you use Astra or Divi, which are both highly popular and high-quality themes.

These themes may be used to build any kind of WordPress website since they come loaded with prebuilt content that is already ready to be utilized, as well as various modification possibilities that can be used to guarantee that your site satisfies the needs of your project.

The choice between Divi and Astra might be a challenging one, despite the fact that it is wonderful to have two remarkable alternatives from which to pick. As discussed in our assessments of Astra and Divi, both of these themes are among the very finest that are available for use with WordPress.

This comparison of Divi and Astra examines the specific features that are packaged with each theme, as well as how those features have been implemented, to provide you with the information you need to make an educated decision about which option is best for you. You will have come a significant far toward locating the ideal theme for your website by the time you have finished reading this post.

Let’s begin…

Astra vs Divi -- Overview

Before we go into a comparison of the features of Astra and Divi, let’s have a quick look at both of these themes in case you aren’t familiar with them.


Astra is a free WordPress theme that has more than 500,000 active installs and may be improved by acquiring a license for Astra Pro and installing the premium add-on plugin. Astra Pro can be obtained by clicking here.

You will have access to a library of prebuilt material for your website that is of a professional standard regardless of whatever version of this theme you pick, either the free one or Astra Pro. Upgrades, on the other hand, grant access to even more of this content in addition to other capabilities.

You may then use the recommended free-to-use third-party page builders to alter that material and create a website that is all your own with WordPress. This is possible with both versions of Astra.

It’s great to see so many impressive and customizable templates available from a free WordPress theme, with even more available for those who are willing to pay for them. We’ll look at the prebuilt content you get access to with both of these themes later on in this comparison, but for now, let’s focus on the similarities and differences between them.


Elegant Themes, a business that currently has more than 600,000 clients, markets their most popular WordPress theme under the name Divi. It is a versatile theme, much like Astra, which means that it can be used to construct any kind of website using WordPress. It will provide you with the prebuilt content and resources that you need to start the kind of website that your project requires.

On the other hand, in contrast to Astra, Divi is only offered as a premium theme option. Even while it’s good to acquire stuff for free, the fact that there’s only one version of the Divi theme helps to keep things pretty basic. This helps to keep things organized. If you go ahead and purchase Divi, not only will you have access to everything that it has to offer, but you will also have access to a few more items from Elegant Themes, all of which have been evaluated in further depth on this page.

Astra vs Divi -- Pricing

Let’s take a brief look at the pricing information for each of these themes before we get into the features they each provide and the potential advantages and disadvantages of using one over the other.

As was previously mentioned, when it comes to Divi, the pricing of this theme is relatively simple. You have the option of purchasing a yearly license or a lifetime license; however, regardless of which option you select, you will have access to all of the features and functionality that Divi has to offer.

When it comes to Astra, things are a little bit more difficult. There is a free version of the theme, as well as three paid versions that can be purchased, and each of these versions comes with a unique set of features.

Before we get into the specifics of the variations between the Astra package tiers, let’s take a short look at the primary purchasing choices for each of these themes:

  • Astra Pro: Prices range from $59 to $174 a year, or $249 to $699 for a lifetime license.
  • Divi: $89 a year, or $249 for a lifetime license.

Because a single purchase grants access to both themes for usage on an infinite number of websites, this is an excellent option for anybody who maintains more than one website or creates websites for other people.

Yearly & Lifetime Licences

You will have access to theme updates, customer support, and any new features or items that are added while your license is valid if you pick the yearly option for either Divi or Astra.

You have the option to either continue using the theme even after the year has passed without access to theme updates or support, or you may renew your license. Both themes come with a lifetime licensing option, which can be purchased for a one-time charge and serves as an alternative to yearly renewals.

Money Back Guarantee

If, after reading this comparison, you are still unsure which option is best for you, both of these themes provide you the option to buy them without taking any risks. When you purchase from Divi, you have the option of a 30-day, risk-free, money-back guarantee, but when you purchase from Astra, you only have a 14-day guarantee.

Pricing Summary

Which theme, Astra or Divi, do you think offers the better value?

In addition to the free version of Astra, the most cost-effective approach to gain access to one of these premium themes is to purchase the entry-level Astra Pro license, which costs $59 per year.

However, because the Astra Pro license for $59 does not include all of the premium Astra features (you will need to pay more for these), the Divi yearly license, which costs $89, is the least expensive way to unlock all of the features of one of these themes. Astra Pro licenses start at $59 and can be purchased here.

Additionally, despite the fact that the free edition of Astra could be appealing to you, you shouldn’t pick the free version simply because there is no cost associated with it.

In our most recent evaluation of the Astra theme, we stated that the majority of website owners would likely switch to a commercial version in order to access the additional features. When contrasting this theme with Divi, it is a good idea to take into account the price of the premium versions of Astra because of this. Divi’s premium versions may be purchased via Elegant Themes.

Now that you are aware of how much both themes cost, let’s investigate the primary characteristics of Divi and Astra to find out what you get for your money in our comparative analysis of the two themes.

Astra vs Divi -- Features Comparison

On paper, these themes have feature lists that are very similar to one another. These feature lists include tons of prebuilt website content of a high quality, as well as plenty of customization options and settings. Nevertheless, as we are about to see, these qualities may be implemented in a variety of ways depending on the context.

Therefore, in order to assist you in deciding if Divi or Astra is the theme you’re searching for, here is a comparison of the primary features of each, as well as an explanation of how each one functions.

Website Content

In terms of the quantity of prebuilt content elements that may be used to assist you in the creation of your website, Divi is superior to Astra. Nevertheless, the website templates that correspond to both of these themes have been developed to an exceptionally high degree.

If you are seeking for a theme that may assist you in launching a website that appears to have been professionally designed, both Divi and Astra are more than capable of meeting your needs.

The purpose of this article is to provide you with an overview of the website templates that come packaged with each theme so that you can have a better sense of which one would be the most suitable option for your project.

Divi Content

Website layout packs are included with Divi. These are collections of templates that are designed to provide you with everything you want to establish a certain kind of website. There were 140 layout packs available for Divi at the time this article was written, with a total of 1,036 distinct layouts or templates contained inside them.

When using Divi to create a website, you have the option of importing all of the layouts contained inside a pack or mixing and matching the individual layouts contained within different packs. You are free to ignore the templates and make your own one-of-a-kind website by utilizing the Divi Builder, but we will discuss it in more detail in a later section.

Astra Content

In contrast to Divi, which grants access to all of the available templates regardless of the purchasing method, the version of Astra or licensing that you choose with will determine the prebuilt content and Starter Sites to which you have access.

However, as was mentioned earlier, even the free version of Astra includes fully-customizable prebuilt website demos, and at the time this article was written, there were 49 Starter Sites available. As a result of this, you may discover that you are able to design your dream website with Astra, without the need to pay for the premium version of the theme. Astra is available for free.

If you do decide to upgrade, however, and select the entry-level Astra Pro license, you will be granted access to more than 20 additional Starter Sites at no additional cost. You will have access to an additional 55 demos if you skip the entry-level option and go straight for one of the more expensive licenses instead.

On the Astra website, you can view a preview of the websites that are ready to be imported, and you can also find out precisely which templates you have access to depending on whether you use the free version of Astra, pay Astra Pro, or select one of the Astra Essential/Growth packages.

The content of the Astra templates may be modified, much like the Divi templates. However, as we are about to learn, rather than employing an in-house page builder as Divi does, the Astra templates may be changed by using the free versions of the plugins Beaver Builder, Brizy, and Elementor. This is in contrast to Divi, which uses its own page builder.


Divi. Although both themes have a substantial number of high-quality templates, the number of options available in Divi is far more.

Astra vs Divi -- Content Importers

Because of the slightly different approach that each of these two themes use, it is important that we discuss the process of importing prebuilt content into your WordPress website before we go on to the page builders.

You may import a full Starter Site with Astra, which will populate your WordPress website with all of the pages that the demo has, in addition to setting up the widgets and menus. You also have the option to import the customizer settings alone, together with the content and/or the widgets. If you want to mix and match the individual templates from other demos, you will need to import all of the information from one demo, then delete the pages you don’t need until you’ve put up your website. If you want to mix and match the individual templates from different demos, go here.

When using Divi, each page that is included in a website pack or demo needs to be imported separately. This makes it simpler to combine and match the templates found in various packs, but the method is not as streamlined as the one used by Astra.

In spite of this, both approaches are effective, and utilizing either one of them won’t hinder you from constructing your website in the manner in which you see fit. This is true regardless of whether you want to utilize a complete demo exactly as it is or create your own collection of templates.

In addition, both of these ways are a significant advancement over the procedures utilized by a number of subpar themes, in which you are required to manually upload and import a number of different content and configuration files before you can configure the settings on your own. You won’t have any problem accessing the prebuilt content and building the groundwork for your new website regardless of whether you choose with Astra or Divi as your theme of choice.


There is no clear winner here because both methods are effective but also have both positive and negative aspects.

Astra vs Divi -- Page Builders

You are able to change the prebuilt content or develop a one-of-a-kind WordPress website from scratch thanks to the fact that both themes can be substantially modified by using robust drag-and-drop page builder capabilities. This was previously discussed. However, these themes make use of a variety of methods to accomplish the same goal of giving the page builder feature.

Divi Page Builder

Elegant Themes is responsible for developing both the theme and the integrated visual editor that is included with Divi. You can begin customizing the content of a page as soon as you create it in the Divi Builder or as soon as you open an existing template for editing by using a drag-and-drop visual editor. This editor is a significant departure from and an improvement upon the standard editing experience provided by WordPress.

You are able to generate any kind of content in WordPress by first constructing layouts that consist of columns and rows, and then filling those layouts with modules from the extensive library that Divi provides.

It is entirely up to you to decide whether you want to keep the modules in their original form or modify them to better suit your needs. Almost every aspect of Divi may be modified in some way. Because of this, as demonstrated by the websites included in this collection that were built with Divi, no two websites that utilize this theme have to appear exactly the same.

In our review of the Divi page builder, in which we cover all of the capabilities of the tool as well as how it feels to use, you can learn precisely what this tool is capable of doing if you are interested in doing so. To conclude, though, it is one of the most powerful and effective page builders that WordPress has to offer.

Astra Page Builder

Astra, on the other hand, does not have its own page builder tool as Divi does; rather, it makes use of a number of the well-known page builders that are currently available for WordPress.

For instance, the Astra Starter Sites and their associated templates have been designed to be editable via the third-party plugins Beaver Builder, Brizy, and Elementor, in addition to Gutenberg, which is an updated version of the standard WordPress editor.

Utilizing the capabilities of already existing page builders rather than starting from scratch to develop a new one is a fantastic concept; nevertheless, this has resulted in a scenario that is a little bit confusing, since certain templates can only be updated using certain page builders. The fact that this is the case means that one potential drawback is that you may waste time learning how to use Beaver Builder, just to find out that the Starter Site you wish to alter can only be customized using Elementor.

You may filter the ready-made websites on this page according to the tools they can be changed with, which will give you an idea of how this system operates and show you which Astra Starter Sites are compatible with certain page builders.

While this may make things slightly more complicated for you, it does allow you the opportunity to utilize any supported page builder of your choosing. When you import a Starter Site into your WordPress dashboard, the page builder that the site may be changed with is automatically active on your website. This is done in an effort to make the process as simple as possible. It is also important to point out that the Astra theme team is hard at work developing versions of each of their templates that are compatible with the four page builders that are suggested.

Astra Page Builder AddOns

As was noted in the section on price, if you select one of the top two Astra licenses rather than the entry-level option, you will have access to additional prebuilt material in the form of Premium Starter Templates. This content may be used to kickstart your website’s development.

Due to the fact that these templates feature modules from the Ultimate Addons for Beaver Builder and Ultimate Addons for Elementor extensions, you will also have access to these premium packs, which will enable you to fully personalize the starting templates. You may also construct extra complex page layouts of your own using the modules and add-ons that come with these packs for Beaver Builder and Elementor.

Both Beaver Builder and Elementor scored high marks in our evaluations, making them strong contenders for the title of best page builder for WordPress. Because of this, you should be able to utilize Astra to construct a website that is one of a kind or substantially change the content of the prebuilt websites, depending on the needs that you have.

Page Builder Summary

Even when taking into account the Ultimate Addons for Beaver Builder and Elementor that you get access to on the more expensive Astra licenses, the Divi page builder is more powerful than the free versions of the page builders that are recommended for use with Astra. This is the case even though Elementor and Beaver Builder Ultimate Addons are included with the more expensive Astra licenses.

One illustration of this is the sophisticated Divi Leads split testing tool, which can assist you in optimizing both the content of your website as well as the website itself in order to get higher conversion rates. Another one of these capabilities is the recently introduced Divi Theme Builder, which gives you the ability to make custom headers, footers, and other portions of your website that are located outside of the post and page area by using the visual editor.

Even if you are able to access part of this power, which makes it possible for you to change your complete website using some of the suggested Astra page builders, it does not feel as finished as the Divi Theme Builder does.

However, due to the high levels of creative flexibility that it gives as well as its extensive feature list, the Divi page builder does have quite a steep learning curve. This is especially the case for beginners. To personalize Astra, you will also need to become familiar with Beaver Builder, Brizy, and Elementor if you have not previously used these tools. However, as comparison to Divi, they are a little bit simpler to understand and work with.

On the other hand, if you have prior experience with any of the page builders that are supported by Astra, you won’t need to waste any time getting started on personalizing the prebuilt content of this theme.

It is also important to note that, because Elegant Themes is the business that developed both the Divi theme and its page builder, you will only have to deal with a single point of contact in the event that you want assistance with the page builder. This is something that should be kept in mind.

There are definite differences between the page builder functionalities of these themes; however, considering that the Divi Builder and the third-party plugins that are compatible with Astra are some of the best content editors available for WordPress, your creative freedom shouldn’t be limited no matter which theme you choose.

Winner: Divi, as the page builder that comes with Divi is far more powerful than any of the free plugins that come with Astra.

Astra vs Divi -- Customization Options

Both of these themes provide you the ability to customize your website in a variety of different ways, in addition to utilizing the page builder features. You will have access to all of the settings and choices that can be used to customise your website if you browse to the Customizer interface inside of your WordPress dashboard. These settings and options cover a wide range of aspects, including the fonts, colors, and layouts of your website.

Astra vs Divi -- Support & Documentation

Whether you choose with Divi or Astra, you will have access to a large number of high-quality materials that will assist you in developing the website of your dreams. The websites for both themes provide an abundance of documentation, video tutorials, and written guides that demonstrate how to make use of each feature available in the theme. There are also Facebook groups dedicated to both themes, albeit the Divi groups have a somewhat larger membership base.

If a Divi license user needs personalized assistance with one of these themes, they may get in touch with the Elegant Themes support staff using the live chat system or by submitting an email ticket to request assistance. Those who go with the free version of Astra have the option of asking questions in the support forums or, if they have a valid license for Astra Pro, they may send an email to the customer care team.

One of the areas in which Divi outperforms its competitors is the active blog maintained by Elegant Themes. This blog offers a regular supply of content that may assist you in getting the most out of its flagship theme, Divi. In addition, if you would want to make personal connections with other people who use Divi, you may do so by attending one of the meetings that are presently being held in 16 countries all around the world.

Winner: Divi, due to the presence of a larger user community and a greater amount of supporting content.

One feature that is accessible in Astra but not in Divi is a free add-on that enables users to search via the user interface controls. Divi does not have this capability. Because both of these themes allow you to customize practically every area of your website, utilizing the Customizer becomes much more effective when you have the ability to search through the options.

In addition, it is possible to export and import the configuration of your Customizer settings using either of these themes, allowing for simple transitions between WordPress websites.

Winner: There is no clear victor due to the fact that both themes provide enticing customization options and controls that can be accessed using the WordPress Customizer.

Astra vs Divi -- Extras

Divi Extras

As was previously noted, the Extra WordPress theme, the Bloom email optin form, and the Monarch social sharing plugins are all included in the Divi WordPress theme package from Elegant Themes. Bloom is an excellent tool to have if you want to launch a newsletter associated with your website in the near future. In our post titled “Bloom vs. OptinMonster,” you’ll find a comparison of this product to some of its rivals. If you want to encourage your readers to share your material on social media, Monarch should be of assistance to you in this endeavor as well.

Astra Extras

If you purchase the Essential Bundle license at the mid-tier level (starting at $169), you will gain access to an additional 150+ Premium Starter Templates, the WP Portfolio plugin, which will assist you in publishing your work online, and either Ultimate Addons for Elementor or Ultimate Addons for Beaver Builder, depending on which license you choose to purchase.

The most expensive version of the Astra Growth Bundle, which starts at $249, comes with all of the plugins listed above, in addition to the Convert Pro lead generating plugin and access to the SkillJet online courses.

The victor is Divi because, although both themes come with a lot of helpful extras, in order to unlock all of Astra’s goodies, you need to pick between the mid-level and the top-level licenses for that theme.

Astra vs Divi - Conclusion

It is impossible to determine which of the two themes, Astra or Divi, is superior since, as you can see, they are both quite spectacular in their own right. Nevertheless, the good news is that whichever option you decide with, you won’t be let down in any way.

This comparison has showed that although Divi and Astra both have all of the features you would anticipate from a best-selling multipurpose WordPress theme, they do certain things quite differently, such as their price choices and how they provide the page builder functionality. In addition, the variety and presentation of the pre-built content to which you have access differ depending on the theme you choose.

As a result of this, the theme that is most suitable for your website will be determined by your own tastes.

Keeping this in mind, you should investigate the many website bundles offered by Divi as well as the Astra Starter Sites to choose which of these options is the most appealing. It is a good idea to take advantage of the money-back guarantees, as this will allow you the opportunity to test out the page builders and see how they, along with the other elements of these themes, have been implemented.

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