17 Best WordPress Lead Generation Plugins & Tools for 2022

Are you interested in growing your company and seeking for the finest WordPress plugins that generate leads so that you can attract more customers?

If you want your website visitors to become clients or inform them about the things you provide, you need to have a tool that generates leads, and that tool is a plugin for your website. You may be able to take your company to the next level with the assistance of high-quality lead generating plugins.

In the following paragraphs, we will introduce you to a few of the most well-known and widely used lead generating plugins for WordPress that are now on the market.

What is Lead Generation? Why is it Important?

The term “lead generation” refers to the process of generating interest among prospective buyers of a company’s goods or services in the expectation that those consumers would eventually make a purchase from the company. It entails persuading people to purchase something at this very time while also collecting their contact information for use in future correspondence.

Leads are defined as the activities of users that have the potential to result in future purchases. For instance, if a visitor to your website provides their email address in a sign-up form, this becomes a lead collection on your part.

As a result, the practise of gathering leads such as email addresses, phone numbers, and other contact information is referred to as lead generation in marketing. For instance, the purpose of the email sign-up form that you can see on our website (it’s located above the footer) is to generate leads.

In a similar vein, you may also gather leads from your website or blog by enabling visitors to sign up for your email newsletters, having conversations with a chatbot, filling out a contact form, and so on. In addition, you may increase the number of leads generated by your business by organising competitions, developing engaging landing pages, etc.

The promotion of your company and its overall expansion are both made much easier by the production of leads. If you are successful in gathering a large number of email leads, you will be able to expand your customer base via the use of email marketing.

To put it more simply, having more leads will result in more conversions. And it translates to an increase in income! Lead generation tactics are useful for any kind of organisation, even those that are not-for-profit. They are able to collect funds for their charitable initiatives by using the leads.

Having stated that, let’s go on to the next step, which is to investigate some of the most effective lead generating plugins and solutions for WordPress.

17 Best WordPress Lead Generation Plugins

When we talk about lead generation WordPress plugins, we’re referring to the plugins that aid with both the creation and expansion of leads.

This contains plugins that assist with the collection of emails, the addition of chat boxes to your website, the creation of landing pages, and other similar tasks. In addition to that, there are various separate pieces of software and apps that can be used with WordPress.

Let’s find out more about them!

1. Bloom

Bloom is a popular plugin for WordPress that helps you generate leads by assisting you in the creation of gorgeous opt-in forms that you can use to develop your email list. Elegant Themes is the developer of this popular plugin for WordPress websites. As a result, you won’t have any trouble getting started with it provided that you join up for the membership scheme offered by Elegant Themes.

In a similar vein, you have the ability to design a variety of opt-in forms, such as pop-ups, slide-ins, content locks, and in-content forms. In general, the Bloom plugin is a responsive and attractive one that assists you in increasing the number of email subscribers you have.


  • Setting and controlling Bloom is pretty straightforward.

  • Includes a vast selection of editable templates to get you started.

  • The opt-in form may be shown in one of six different ways with this add-on.

  • Integrated without any hiccups with a variety of well-known email marketing solutions including as

  • There are more than just Mailchimp and Constant Contact.

  • Also, gives 24/7 help.


Pricing for a membership with Elegant Themes is $89 per year.

2. OptinMonster

You may increase the size of your email list and improve your conversion rate by using a range of different lead capture forms that you can create using the sophisticated lead generating software for WordPress known as OptinMonster. It allows you to create high-end conversion popups and email sign-up forms, which you can then utilise to convert site visitors into paying clients.

To use this popup builder, you will first need to sign up for an OptinMonster account. This is because OptinMonster is a software as a service (SaaS) provider. After you have created an account, you can quickly and simply integrate this service on your WordPress site by utilising the plugin that WordPress provides for integration. Because it is completely user-friendly, you do not need any prior knowledge of coding in order to create and manage pop-ups.


  • Responsive drag and drop popup builder.

  • Comes equipped with an exit-intent popup system that enables converting users who are leaving the site back into paying clients.

  • Enhanced page targeting and customization depending on user actions and preferences.

  • Effective testing with A/B.

  • In addition to that, it has built-in analytics capabilities that can determine which opt-ins are producing the greatest results.


 Free or $9/month.

3. Thrive Leads

Another popular plugin for WordPress that generates leads is called Thrive Leads. With this plugin, you can generate eye-catching sign-up forms for email lists and gather users’ email addresses. You have the capability of developing a variety of opt-in forms, such as lightbox popups, slide-ins, screen fillers, scroll mats, and so on. In addition to that, it provides a wealth of sophisticated targeting choices.

In a similar vein, the nicest part about it is that it comes with a straightforward editor that utilises a drag-and-drop interface for the creation of opt-in forms. As a result, it is very user-friendly and suitable for novices to work with.


  • Built-in drag-and-drop editor.

  • Helps you generate lists that are highly targeted and lucrative for your business.

  • Includes a large number of templates that have already been developed.

  • Exceptionally sophisticated A/B testing engine.

  • In addition, it provides in-depth statistics and analysis on the opt-in forms that are doing the best.


The cost of a single licence is $67, while the cost of five licences is $97.

4. Elementor Popup Builder

The popular drag-and-drop page builder Elementor may assist you in developing a website that is both functional and aesthetically pleasing. Having said that, another function it provides is one that allows users to generate popups for any WordPress website. In addition, you may construct landing pages, slide-ins, and other types of advertisements in addition to pop-ups.

You will, however, need to subscribe to Elementor Pro in order to make use of this functionality inside Elementor. The cost of this upgrade for a single website is around $49 per year.


  • You have the option of selecting one of more than one hundred professionally designed popup layouts, or you may make your own.

  • This plugin enables you to add material to your popups straight from your WordPress site in an easy and seamless manner.

  • Integrates well with the majority of the available marketing tools.

  • Featuring an exit-intent popup capability as standard.

  • Additionally, there is no restriction placed on the number of page visits, pop-ups, or websites.



5. Hustle

The Hustle WordPress marketing plugin is quite popular and may be used to construct email lists and convert site visitors. This WordPress plugin is available for free download in the official WordPress repository. In addition to this, it is extensively used for the promotion of one’s items as well as discounts, deals, and freebies.

In a similar vein, you may show your tailored advertisements everywhere on your website by making use of popups, widgets, opt-ins, slide-ins, and short-codes. Because it gives you access to Hustle’s extensive social sharing options, it is also beneficial to your efforts to establish a social following.


  • Offers display customizations that are very specifically focused.

  • Integrates well with a variety of well-known form builders.

  • Maintains compatibility with the Gutenberg WordPress block editor.

  • Offers access to several social sharing buttons, such as those for Facebook, Twitter, Instagram, and Pinterest, amongst others.

  • In addition, it enables you to quickly build timetables to get the greatest possible results.


 Free or $49/month.

6. MailOptin

MailOptin is a sophisticated lead generation popup builder that assists you with generating leads and communicating with those leads via the use of emails and automated newsletters. It is offered for free in addition to a paid premium version.

In a similar vein, you are able to construct several varieties of opt-in forms, such as notification bars, lightbox popups, sidebars, embedded forms, and so on. In addition, you won’t need to write a single line of code to generate opt-in forms and manage newsletters that you make. As a result, it’s a great plugin for absolutely everyone.


  • Provides the ability to generate daily, weekly, and monthly email newsletters in an automated format.

  • Forms for opting in to receive emails may be shown inside various articles and pages of your website.

  • Prepared for its full translation.

  • A/B testing and an automatic mailing are included in the premium edition of the product.

  • Also includes a robust drag-and-drop builder that can be used to create optimal form templates and email newsletter layouts.


Free or $69/year.

7. Icegram

Icegram is a free lead generating plugin for WordPress that enables users to build aesthetically pleasing opt-ins and call-to-action buttons based on their preferences. And this, in turn, allows you to attract visitors to your site and turn those visits into prospective clients for your business. Because it is so user-friendly and packed with functions at the same time, you won’t need to consult a professional anymore.

In a similar vein, you may use it to generate an endless number of pop-ups of any sort and personalise each pop-up in terms of its target audience, location, theme, and cookies. Additionally, it includes 20 pre-made designs that are both very responsive and effective in terms of conversions.


  • interface that is appealing to users and is simple to use.

  • Provides mobile-friendly and responsive designs.

  • Completely compatible with all of the main plugins for WordPress.

  • Displaying opt-ins for visitors who are leaving the site may help increase conversion rates.

  • Additionally, it maintains a record of the outcomes of each opt-in form.


 Free or $27/year.

8. Leadpages

A landing page is a page on your website that is meant to convert visitors into leads. You may think of it as an online sales pitch. It is used in several marketing and advertising efforts all around the world. As a result, Leadpages is a well-known landing page builder plugin that can be used for the construction of landing pages on any website.

As a result, Leadpages is used extensively by small companies as a means of engaging with their target audience, followed by the collection of leads, and finally the completion of transactions. In addition to that, it has built-in statistics that can be used to monitor conversions.


  • Powerful drag and drop landing page builder.

  • Includes more than 70 different templates from which to pick.

  • Offers very effective analytics as well as tracking technologies that work well.

  • Integrates with the internet marketing platforms you use the most, such as MailChimp and Zapier, among others.

  • Additionally, customer service is available by phone, email, or live chat around the clock.


14-days free trial or $27/month.

9. SeedProd

SeedProd is another another landing page builder for WordPress that enables users to quickly and easily construct amazing landing pages, coming-soon sites, and other types of pages.

If you are unfamiliar with the concept of a “coming soon page,” it refers to a small website that often consists of a single page and provides information about your website and the date on which it will go live. While your website is still in the process of being developed, you will be able to begin collecting leads and engaging people via the usage of a “coming soon” page.

When designing a coming soon website, using elements like as countdown clocks, sweepstakes, and the like can assist create more leads. In point of fact, developing a page labelled “coming soon” will make it easier for you to create a big splash with visitors right around the time that you launch your website.

And this SeedProd plugin is the perfect one to use for landing pages in addition to websites that are in coming soon mode or maintenance mode. For the purpose of gathering leads, it provides a plethora of alternatives, such as email sign-up forms, countdown clocks, call-to-action buttons, headers, and so on.


  • Fully interchangeable with any WordPress theme.

  • Powerful drag and drop page builder.

  • Completely responsive and optimised for use on mobile devices.

  • Completely ready for translation one hundred percent

  • Additionally, you are able to add buttons for social sharing.


 Free or $39.50/year.

10. WPForms

WPForms is widely regarded as one of the industry’s premier drag-and-drop contact form plugins for WordPress. With the help of this plugin, you can quickly and simply generate any sort of online form for your WordPress website. It is quite user-friendly and straightforward, making it ideal for novices.

In a similar vein, it includes a large number of lead generating templates, like as sign-up forms for newsletters, entry forms for contests, online event registration forms, and so on. Additionally, it interfaces faultlessly with any and all email marketing platforms as well as CRM suppliers.


  • 100% responsive and optimised for use on mobile devices.

  • Form creator with powerful drag-and-drop functionality.

  • You may examine all of your leads in one convenient location, which will save you time.

  • It is not necessary to employ developers in order to collect money, accept donations, or place online purchases.

  • The function allows for instant notice.

  • You can quickly construct high-performance forms by using clever conditional logic. This will save you time.


Free or $39/year.

11. LiveChat

You should install LiveChat on your WordPress website since it is the most reliable live chat application available. It is a stand-alone piece of software; but, using the integration plugin that it comes with, you may quickly add it to your website.

Integration with all of the most popular email marketing systems is a breeze with LiveChat. In addition, offers you all of the assistance necessary to convert prospective consumers into paying clients.

In a similar vein, it is equipped with a comprehensive suite of capabilities, such as a proactive chat invitation that will automatically send customised messages to the user. However, in order to make use of this live chat plugin, you will first need to sign up for a LiveChat account.


  • You are able to utilise it to communicate on a variety of different websites.

  • Plugin that is completely ready for translation.

  • Guests have the option to rate their chat experience at any point during or after the live session.

  • Maintains a record of the information provided by your site's visitors.

  • Also contains predetermined replies to the questions that are asked the most often.


14-days free trial or $16/month.

12. Tawk.To Live Chat

Tawk. To Live Chat is a free live communicate plugin for WordPress that gives you the ability to chat with your website’s visitors right there on your WordPress site. It does not cost anything to use and is simple to use.

In a similar vein, the fact that there are no advertisements and there is no possibility of spam is the nicest aspect. In addition, if you want to remain connected, it has free applications for Android, iOS, Windows, and Mac OS X; alternatively, you may log in using any online browser.


  • Zero cost to use.

  • Provides 24×7 real-time help.

  • Concurrent conversations are possible between several users.

  • Compatible with the industry's leading web browsers

  • Also contains predetermined replies to the questions that are asked the most often.



13. Subscribe To Comments Reloaded

People are able to sign up for comment notification subscriptions via the use of a free lead generating plugin for WordPress called Subscribe To Comments Reloaded. This plugin is effective because it offers a subscription manager with all of the available features. This management enables commentators to opt out of receiving alerts for specific topics or for all posts altogether.

However, in order to utilise this plugin, your version of WordPress must be 4.0 or above and your PHP version must be 5.6. Additionally, you have the ability to personalise the notification texts. Therefore, if you want to raise people’s knowledge of your brand or market your items, this is the ideal tool for you to use.


  • Simple to look through all of the subscriptions and manage overall.

  • Option to unsubscribe with a single click.

  • Language localization.

  • You may deactivate subscriptions for any individual posts.

  • Additionally, it does not affect the tables that are essential to WordPress.



14. Optin Forms

Optin Forms is another free WordPress lead generation plugin that allows you to make beautiful opt-in forms for your website. You don’t need to know any HTML or CSS to use this plugin. Hence, it makes it super beginner-friendly and user-friendly.

Similarly, you’ll add your posts and pages to your website with just an easy mouse-click. Also, you can use shortcodes to add a form to specific posts and pages.


  • Absolutely no cost to use at all.

  • Included in the package are five stunning pre-made form designs.

  • Integrates without any hiccups with any of the main email marketing systems.

  • Completely ready for translation one hundred percent



15. Holler Box

Another well-known and lightweight popup plugin, Holler Box, gives you the ability to design aesthetically pleasing opt-in forms, which you can then use to expand your mailing list. Using this plugin does not cost anything.

In a similar vein, it provides you with three different customisable popup themes to choose from when you first begin using it. Additionally, you are able to use shortcodes and material from WordPress into your popups. As a result, this strategy is ideal for converting a greater number of site visitors into paying clients by using sophisticated tailored communications.


  • Plugin utility that is both free and simple to use.

  • Your website permits the addition of an infinite number of pop-ups.

  • Offers statistics about the rate of conversion.

  • Your popups have the capability of having forms and shortcodes added to them.

  • In addition, there are eCommerce purchase buttons included.



16. RafflePress

One of the most useful giveaway plugins for WordPress is called RafflePress. It gives you the ability to run a variety of different competitions so that you may market your company. It is often considered to be the WordPress contest plugin that offers the highest level of accessibility.

Users such as bloggers, developers, designers, photographers, and company owners use the plugin often due to its widespread popularity. You may also utilise it to build your email list, the traffic to your website, and the following you have on social media.


  • Powerful freebie creator that just requires dragging and dropping.

  • Integrated capacity for viral sharing, with the goal of increasing traffic to your website.

  • 100% responsive and optimised for use on mobile devices.

  • Includes fraud detection function.

  • Additionally, a landing page for the contest is included.


Free or $39.20/year.

17. Capture & Convert

Another plugin for lead generation, Capture & Convert works by locking specific sections of your site and requiring visitors to provide their email address before gaining access to the locked material. Also included are five other types of widgets that marketers may add to their arsenal.

The email to unlock widget, the follow to unlock widget, the share to unlock widget, the call to action widget, and the floating widget are the five widgets that are available.

You may lock content anywhere on your website by using this plugin, and then ask users to provide their email address in order to get access to the locked material. Locking your content may be a tremendously successful strategy for growing your list of leads.


  • Plugin that is both quick and lightweight.

  • You are free to place its widgets anywhere you want inside the pages or articles of your blog.

  • Maintain a log of your website's visitors and widgets.

  • Compatible with traditional page editors as well as the Gutenberg editor.

  • In addition to that, offers helpful assistance to customers.


 Free or $19/month.


That brings us to the end. These are various lists that include the most useful lead generating plugins for websites that use WordPress. We have compiled a list of the top plugins for lead generation and hope that you will agree with it.

In conclusion, we would like to suggest two of the WordPress plugins that we like using the most to generate leads. The first option is Optin Forms since it is completely free to use, quite simple to use, and user-friendly for novices. The second option is Bloom, which offers a high degree of responsiveness and a large number of templates that may be personalised.

Please use the space below to leave a comment if you have any more questions on the most effective plugins for the website to generate leads. You may expect a response from us in the shortest amount of time feasible.

Some of the links on this article/page are affiliate links. If you click on such an affiliate link and purchase the product, we’ll earn a specific percent commission from the seller. But it won’t at all affect the price you’ll pay.


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