15 Best WordPress Email Marketing Plugins for 2021 (Free + Paid)

Best WordPress Email Marketing Plugins -2022

Best WordPress Email Marketing Plugins (2022): OVERVIEW

Best WordPress Email Marketing Plugins - (2022): Pros and Cons

Best WordPress Email Marketing Plugins (2022): Pricing

Best WordPress Email Marketing Plugins (2022):features

Best WordPress Email Marketing Plugins (2022): Alternatives

Best WordPress Email Marketing Plugins (2022): Final Thoughts

Are you in search of the best WordPress email marketing plugin? Or wondering how to improve your mailing list? If yes, then you’re at the right place to find out.

Email marketing simply involves sending commercial messages and promotional content to your target users. So, if you want to grow your brand, then it’s important to build an email list full of engaged subscribers.


To do that on your WordPress website, you need to use the right tools for gaining better results. And luckily, there’re a handful of mail listing plugins available for WordPress.


However, choosing the best plugin can be quite overwhelming for you. So, we’ve already come up with a list of the best WordPress email marketing plugins.


Let’s jump right into it.



How to Choose a WordPress Email Marketing Plugin?

15 Best WordPress Email Marketing Plugins

1. Newsletter

2. MC4WP: Mailchimp for WordPress

3. OptinMonster

4. HubSpot

5. MailPoet

6. Sendinblue

7. Creative Mail

8. Icegram

9. Sumo

10. Mailchimp for WooCommerce

11. MailOptin

12. Convert Pro

13. Bloom

14. WP Subscribe

15. weMail


How to Choose a WordPress Email Marketing Plugin?

First, let’s have a quick look at some of the things that you need to consider while choosing a WordPress email marketing plugin.


Customization: The plugin must have customization options that enable you to add a subscribe box or anything that matches your brand and web design.

Provides Analytics: It’s important to collect data about the people who subscribe to you for making decisions and performing actions. So for improving email marketing, the plugin must allow you to receive the analytics of your subscribers.

Easy Entry Management: It’s great if the plugin allows you to monitor the form entries from the backend of your WordPress website. That’ll help you to view and manage your subscribers and their entries easily.

Advanced Functionality: Also, the plugin must contain some advanced functions like retargeting, popup forms, and other triggers. Keeping them will enable users to sign up at least in the last second while visiting your site.

Good Customer Support: Another thing is that the plugin should provide good customer support options. So, check if it’s delivering 24/7 support to its users through various means or not.

To find out more of such factors that you should consider while choosing a plugin, check out our article on how to choose the best WordPress plugins for your website.


Now, it’s time to get on the list.


15 Best WordPress Email Marketing Plugins

Here, we’ve enlisted both free and paid WordPress mail listing plugins for you. So, go through each one of them and select the one WordPress email marketing plugin that suits well with your needs.


1. Newsletter

Newsletter WordPress Email Marketing Plugin

Newsletter is one of the most advanced newsletter plugins, ideal for list building of WordPress websites. It allows you to have unlimited subscribers and newsletters. Also, you’ll get enough statistics and tracking abilities using this plugin.


Not only that, it can send automatic emails, follow-up notifications, and more. Also, it offers tonnes of free and premium add-ons for having extra features. So, you can easily use them if required. Therefore, you can use this plugin to apply any email marketing feature on your site.



The delivery speed can be kept from 12 emails per hour to as much as your blog/site can manage.

Compatible with multilingual plugins like WPML, and Polylang. This also enables you to fully translate all the messages from the administration panels.

Able to add a popup or fixed subscription bar for your customers to easily subscribe.

Ability to check your mailing capability and configuration from the status panel.

Offers customizable subscription widget along with page or custom forms.

Allows you to perform subscription spam checks with the use of domain/IP blacklists, Akismet captcha, etc.


Newsletter is a freemium plugin. That means it’s available in both free and paid versions. You can easily find the free version on WordPress.org.


Moreover, for the paid version, there’re 2 pricing plans. They are:


Blogger: Able to use it on 3 sites. Costs $69/year and comes with a year of support and updates.

Agency: This allows you to build unlimited sites. With the price of $269/year, you’ll get a year of updates and support.

Get Newsletter Now!

2. MC4WP: Mailchimp for WordPress


MC4WP: Mailchimp for WordPress is one of the most popular WordPress email marketing plugins with 2 million+ active installations. It provides you with a wide range of features so that you can grow your Mailchimp lists and write better newsletters.


It’s free for lists up to 2000 subscribers. That’s why it’s preferred over other newsletter plugins. You can also easily create your Mailchimp account for free. After doing that, this plugin provides tight integration on your WordPress site using this account.



Able to easily create attractive forms or integrate the plugin with your existing form.

Provides seamless integration with popular WordPress plugins. Such as WooCommerce, Contact Form 7, MemberPress, and more.

The user sync feature enables automatic updates of subscribers in Mailchimp.

Automatic email notifications can be sent whenever there’s a form submission. Also, you can customise the email so that it gets sent directly and not by going through Mailchimp.

Provides reports about each sign-up attempt. This enables you to also find out the signup methods and pages that are performing best on your site.


It’s also a freemium plugin. Moreover, there are other free and premium add-ons also available to add more exciting features.


While talking about the pricing of its premium version, the 3 plans that are:


Hobbyist: To build a single site, use this plan for a price of $59/year.

Professional: For creating up to 3 sites, use this plan that costs $99/year.

Agency: Can build up to 10 sites with the price of $149/year.

Get MC4WP: Mailchimp for WordPress Now!

3. OptinMonster

OptinMonster Best WordPress Mail List Plugin

OptinMonster is one of the most powerful conversion optimization and lead generation toolkits. Using this plugin, you can choose the best campaign type to display for your audience. So, you can add beautiful popup campaigns, email subscription forms, sticky announcement bars, and many more.


Not only that but it also offers you to make mobile-friendly popups. It means you can optimise your campaigns for different devices whether it’s mobile, tablet, laptop, or desktop.


Also, you’re able to simply use a pre-made template. And then, customise it with the drag-and-drop builder.



Geo-location targeting enables you to improve conversions by carrying out campaigns based on visitors’ location.

Contains multiple smart triggers that allow you to display the right campaign to the right person at the right time.

Provides insights for you to take action and improve your lead-generation strategy.

Offers 26+ eye-catching animation and sound effects for you to choose from.

Ability to keep multi-step campaigns for greater conversions and sales.

A/B Split testing allows you to test different designs, headlines, or content and see how each works. Also, it gives you ideas for getting more subscribers, leads, and sales.


As a freemium plugin, the premium version of it is divided into 4 pricing plans. Each of which is:


Basic: With the price of $9/mo, this plan contains every essential tool for a site.

Plus: Can build up to 2 sites to grow your business at the cost of $19/mo.

Pro: For better results, this plan allows you to create up to 3 sites at $29/mo.

Growth: To create up to 5 sites, get this plan for larger conversions at $49/mo.

Get OptinMonster Now!

4. HubSpot

HubSpot Live Chat WP Plugin

HubSpot is an all-in-one WordPress plugin that you can use for contact management, live chat, analytics, and creating forms. Plus, it also allows you to build beautiful email newsletters to carry out automatic marketing campaigns.


Furthermore, there are 20+ pre-designed email templates available in this plugin that you can easily use. Also, you get the chance to personalise the messages and content yourself for the subscribers.



Each email gets logged in your HubSpot CRM. So, you can track the open and click rates for measuring the email’s engagement and improving your campaigns.

Able to create attractive forms and popups using the drag-and-drop builder. Also integrates with other WordPress form and popup builders.

Compatible with 875+ apps like WooCommerce, Stripe, Gravity Forms, etc.

Offers live chat and chatbot features to provide better engagement and support to your visitors.

The built-in analysis enables you to improve the sales and marketing actions for better email marketing and business overall.


For the marketing software of HubSpot, there’re 3 pricing plans on its paid version. They are:


Starter: This plan allows having 1000 marketing contacts. Costs $45/mo or $540/year.

Professional: It includes 2000 marketing contacts. Its price is $800/mo or $9600/year.

Enterprise: Can have up to 10,000 marketing contacts at the price of $3200/mo or $39,400/year.

Get HubSpot Now!

5. MailPoet

MailPoet WordPress Plugin for Email Marketing

Using MailPoet, you can easily kick start your email marketing journey or increase conversion of your existing one. This plugin provides you with 50+ pre-designed email templates for you to choose from. So, you can create beautiful emails from scratch or with these responsive templates.


Here, your customers can sign up as newsletter subscribers and grow your mailing list, without leaving your WordPress dashboard. Also, you can have a dedicated WordPress users list and a WooCommerce customers list created and updated automatically.



Able to create automatic emails to send new post notifications to your subscribers.

Get insight stats to measure your audience engagement.

Can send an automatic warm welcome email to your new subscribers.

Removes unengaged subscribers from your list automatically.

Ability to segment your list and send personalised content to those subscribers.

Provides free WooCommerce email customizer to customise email templates for your store. So, you can send emails for the first purchase, cart recovery emails, etc.


You can use the free version of MailPoet for up to 1000 subscribers. For more, use the premium version.


The pricing for different numbers of maximum subscribers is different. So, it starts from 1250 subscribers at 13€/mo or 150€/year to 70K subscribers at 292€/mo or 3500€/year.


Get MailPoet Now!

6. Sendinblue

Sendinblue WordPress Plugin

Looking for an all-in-one email marketing solution? Then, choose Sendinblue.


It’s a smart and highly intuitive plugin that contains the right marketing and sales tools. You can design your message from scratch or use a template. Then, personalise the content as per your brand. After that, choose your recipient and send it at the right time.


Note that you can strategize and send emails to smaller segments of your subscribers. So, you’re able to choose the criteria to be based on gender, geography, purchase history, etc. Then, send personalised emails to those target audiences.



Able to create custom subscription forms and keep them on your posts, pages, or sidebars.

Provides real-time reports and insights on the dashboard about the performance and deliverability of emails.

Offers easy communication with your visitors through live chat, inbox, and SMS.

Ability to launch Facebook ads from your account. So, this enables you to retarget contacts or reach new audiences from your list.

GDPR compliant to provide data privacy and security to you.


You can easily get the free version to get started with Sendinblue. Also, for the paid version, there’re 3 pricing plans as mentioned below.


Lite: It’s a perfect plan for new marketers. Cost ranges from $25/mo to $99/mo for 10K to 100K monthly email volume.

Premium: Suits well for marketing pros. Price ranges from $65/mo to $599/mo for 20K to 1000K monthly email volume.

Enterprise: For more advanced requirements, get this plan by contacting the team.

Get Sendinblue Now!

7. Creative Mail

Creative Mail WordPress Plugin

Creative Mail is an intelligent email marketing plugin for WordPress and WooCommerce. Its email editor enables you to easily create email marketing campaigns. So, you can use it for automatic blog post syndication, announcements, events promotion, and more.


Also, you can keep your WordPress blog posts, website images, and WooCommerce products on your email content. Moreover, you’re also able to restyle the automated WooCommerce store emails. By doing that, you can showcase your brand in each email you send.



From the signup forms and WooCommerce stores, the new contacts are collected automatically on your contact CRM. Also, it gets synced with the email marketing lists.

Offers free access to the Unsplash photo library. This enables you to create attractive campaigns using award-winning images.

Provides analytics by tracking bounce rate, opens, clicks, unsubscribe, etc.

Allows you to target contact audiences, campaigns, and specific lists for better engagement and to grow the audience.

Able to make and optimise the campaigns for different mobile and desktop devices automatically.


To get the premium features, check out its pricing plans. They are:


Awesome: The most popular plan with the cost starting from $4.95/mo.

Ultimate: For more advanced features, get this plan with the price starting from $10.95/mo.

Get Creative Mail Now!

8. Icegram

Icegram Email Marketing and Newsletter Plugin

Icegram provides Email Subscribers & Newsletters, that’s a simple yet highly effective WordPress plugin for email marketing. Whether you’re a blogger, website owner, marketer, or developer, as a fully-featured plugin, it fulfils the requirements of everyone.


You’re able to send welcome emails to the new subscribers. Also, it can automatically send notifications about new posts published to the subscribers. Plus, attractive broadcasts can be made with the use of an HTML editor. So, you get to send these broadcasts to your subscribers.



Offers 12 different types of messages to show or send. It includes popup, messenger, tab, sidebar, inline-block, sticky, and more.

Contains 120+ ready-to-use campaign templates for subscription forms, special offers, etc.

Easily collect leads by keeping the subscription box anywhere on your site. And, you can do so by either using the widget, form shortcode, or PHP code.

Admin can also get email notifications about the user signup if required.

Access control function enables you to give/restrict access to your subscribers for certain roles.


Want to look at the premium version of this plugin? Then, here are the 2 pricing plans of it:


Starter: For professional bloggers, get this plan at $6.5/mo.

Pro: To get advanced features, choose this plan worth $10.75/mo.

Get Icegram Now!

9. Sumo

Sumo Email Marketing WordPress Plugin

Sumo is a free WordPress email marketing plugin that provides great support for you to grow your mail listing. Along with that, it helps you to have more sales and increase conversions. So, if you want to gain more purchase rates or attention from your visitors, then choose Sumo.


Using this plugin, you can set timed popups across your site that’ll surely grab users’ attention. Also, you can schedule to send the marketing emails for communicating with your subscribers. So, you’re able to send a welcome email to new subscribers and then automated emails at once.



Allows you to add share buttons on your site. By doing this, your visitors can also share your content and products on their social media.

Provides seamless integration with WooCommerce. So, you can make offers and discounts alongside the forms for better sales and marketing.

Follows the latest SEO guidelines from Google, making it reach more visitors and gain better sales.

Able to see the ROI from each email subscriber. That’ll also help you to determine the sales you make.


Sumo is a free WordPress email marketing plugin. There’s also a paid version of this plugin. Sumo Pro costs $39/mo, paid yearly or $49/mo, paid monthly.


Get Sumo Now!

10. Mailchimp for WooCommerce

WooCommerce Mailchimp Plugin

Need a WordPress mail listing plugin for your WooCommerce store? Then, here’s Mailchimp for WooCommerce. Using this plugin, the data of your customers and their purchases are synced directly with your Mailchimp account.


Based on the purchase history and frequency, you’re able to track and segment your customers. With that, you can also easily send targeted campaigns to your customers.



Able to showcase recommended products to your customers.

The Mailchimp dashboard provides detailed data about your marketing performance.

Ability to set up marketing automation. By this, you can also remind customers about items on their cart, follow up with post-purchase, and more.

Enables you to add discount codes created in WooCommerce on your emails.

Can embed a pop-up form to easily convert your website visitors into subscribers.

Compatible with the WPML plugin for converting it into multiple languages.


This plugin is completely free to use. So, you can easily install and activate it on your site from WordPress.org.


Get Mailchimp for WooCommerce Now!

11. MailOptin

MailOptin – powerful lead generation popup builder

MailOptin is a popup and form builder WordPress plugin from which you can create forms like user registration and subscription. Plus, you can add such forms, targeted messages, and call-to-actions across the site using popups. Also, sidebar widgets, notification bars, and more can be used to do so.


Not to mention, you can easily send email newsletters using this plugin. Automated emails about new blog posts can be sent to all your registered users or certain users after getting published. This helps you to improve your interaction with your subscribers.



Allows you to schedule your email campaigns. So, you can automatically send them daily, weekly, or monthly for the published posts.

Contains responsive and amazing email templates to use for your newsletters.

Supports all the major email marketing and CRM platforms. Like Mailchimp, MailPoet, ConvertKit, Drip, GetResponse, Campaign Monitor, and more.

Exit-intent technology allows you to show a targeted opt-in at the time when your visitors are about to leave your site.

Includes built-in analytics to make better decisions and improvements from the collected data.


Based on the number of sites you can build using this plugin, there’re 3 plans for its paid version. They are:


Standard: To apply for a lead on a site, pick this package that costs $79/year.

Pro: For automated emails and newsletters, choose this package for $199/year for 3 sites.

Agency: Choose this $299/year package for limitless sites.

Get MailOptin right now!

12. Pro Convert

Mail List Convert Pro WordPress Plugin

If you want to use a WordPress mail listing plugin with the Astra theme, go with Convert Pro. Because it is one of Astra’s products, this plugin is included with the theme.


It has a plethora of features that will help you turn your visitors into leads, customers, and subscribers. Using the simple editor, you can create stunning popup and opt-in forms. So, with a simple drag-and-drop, you’ll have an infinite number of options for customising it to your brand and design.



Using exit-intent technology, you can keep abandoning visitors and capture their attention.

The A/B test functionality allows you to generate and evaluate multiple design variants. You may keep the best one for your audience based on the findings.

Capable of including multi-step popups on your website. Age verification popups, yes/no popups, and more options are available.

When your visitors click on a text, picture, or button, for example, popups may display.

Allows you to deliver customised messages to the appropriate audience at the appropriate time.

Some of the links on this article/page are affiliate links. If you click on such an affiliate link and purchase the product, we’ll earn a specific percent commission from the seller. But it won’t at all affect the price you’ll pay.


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